Market Research Trends: Americans Use Electronic Media 11+ Hours A Day

It’s no secret that people spend a lot of time with electronic gadgets these days. Nonetheless the amount of time is astonishing: according to Nielsen’s Total Audience Report, Americans aged 18 and older spend more than 11 hours a day watching TV, listening to the radio or using smartphones and other electronic devices. The vast majority of U.S. TV households have multiple technologies available—giving these consumers significant choice in viewing and listening options at their fingertips, from video clips of llamas on the lam to spinning that secret album drop. Increased video viewing on digital platforms to both native digital content and TV-produced content, as well as the rise of subscription-based video on-demand (SVOD) across all platforms, are changing the way we look at the consumption of traditional media.

US Electronic Media Trends:

Over 40% of U.S. homes had access to an SVOD (subscription-based video on-demand) service as of November 2014, and 13% of homes boasted multiple streaming services. Homes with subscription streaming services have both a penchant for TV-connected technology and, perhaps more importantly, display the greatest usage of these devices—nearly 50 minutes more than a typical TV home. Considering that most people are only awake 16 to 18 hours a day, 11 hours of electronic media usage seems like a lot but to be fair, much of that probably happens while doing other things at the same time. It’s a good thing people were given the ability to multitask; otherwise we wouldn’t get a whole lot done these days.

Key Questions need to be answered with more detailed:

• What will the market size be in 2015 based on the Electronic media?
• What are the key market trends?
• What is driving this Media Accessibility?
• What are the challenges to market growth?
• Who are the key advantages & disadvantages of Electronic media growth?
• What are the market opportunities are available using Media?
• What are popular Media Channels?
• More statistics of users using Electronic Media?

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